Job v. Bijsteren
The new Volkswagen Crafter makes heavy work, light as a feather. This video was released to challenge real craftsmen to sign up for some really heavy jobs. From cleaning an aquarium to fixing a rollercoaster. The winners where loaned a brand new Crafter to get the job done!
We demonstrated this in a main film where you see the Crafter helping out professional workers feeding wild animals and cleaning shark tanks.
In the campaign rollout we asked different workmen if they wanted to test out the Crafter in various, difficult situations. Off course we filmed their crazy adventures as well!