Sjors Baarveld


Stef Kwinten


Code d’Azur

Visible for the same time as our online attention span: that’s The Great China Experiment. An experimental website created by Code D’azur that can be visited for no more than 15 seconds. In this time, we’ll try to convince you of China as your next KLM travel destination. If we haven’t persuaded you by then, we never will.

We made this video to tease viewers and lure them to the KLM China website. Check it out yourself and see if you are tempted going to China.

A fun fact about the shoot is that we used Cooke anamorphic lenses to film this vertical video. Who would do that….

The anamorphic lenses have a beautiful unique roll off. This worked out really nicely for those close up shots.