Favela street girls

Director

Rutger Geleijnse

Camera

Delano Brouwers

Client

Allenby

Creating a new generation of strong role models, through the power of street football.

We made this film in cooperation with Allenby for the Favela Street Girls

Football is the most popular sport in the world and Favela Street uses the appeal of this sport to connect with the youth. The nature of street football often times exist parallel to the dynamics of life in these underserved neighborhoods, making it a sport that is accessible, easy to learn, has flexible rules and is about having fun with fewer resources.

By sharing their experiences, young people are made aware of adopting a positive and constructive attitude, which allows them to become role model for their peers.